use case – Monoprix gamifies its mobile app

the latest news from app's miles®

8 February 2019

the Monoprix & Moi app


monop-easyMonoprix, a subsidiary of the Casino Group, has released the Monoprix & Moi app which allows its customers to use their mobile devices to view their loyalty accounts, their discount coupons, their grocery lists and much more.

one of the flagship functionalities of the app is monop’easy through which users can scan products and pay for them directly from their smartphones, avoiding having to queue for the till.

another key feature of the app is that it is becoming the main vehicle for the distribution of sales catalogues, ever since the strategic decision was made to eliminate paper catalogues, as previously announced by the chain (read the French press release about the digitization of Monoprix catalogues).

here we have a truly rich app and a veritable passport to all the retailer’s services!

which is why Monoprix wanted to integrate the in-app gamification solution from app’s miles®, to guide its customers through a step by step exploration of all the available functionalities.

read the use case


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