testimonial – the PagesJaunes activation programme
after more than six months of collaboration between PagesJaunes and app’s miles®, Taline Kabakian, Digital Marketing Manager for PagesJaunes, shares the experience with us.
“it’s more than a loyalty programme; it’s an activation programme”
– Taline Kabakian
that collaboration led to the implementation of an activation programme on the PagesJaunes mobile app and on its website at www.pagesjaunes.fr.
since the programme went live, we have observed a 151% increase in the number of app launches and a 50% rise in rewarded actions*.
* activated users vs. control group