the PagesJaunes activation programme

the latest news from app's miles®

12 November 2018

testimonial – the PagesJaunes activation programme

after more than six months of collaboration between PagesJaunes and app’s miles®, Taline Kabakian, Digital Marketing Manager for PagesJaunes, shares the experience with us.

“it’s more than a loyalty programme; it’s an activation programme”
– Taline Kabakian

that collaboration led to the implementation of an activation programme on the PagesJaunes mobile app and on its website at

since the programme went live, we have observed a 151% increase in the number of app launches and a 50% rise in rewarded actions*.

* activated users vs. control group

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