boosting fréquency of use
in response to the needs of the Vente Du Diable app, app’s miles® has set up an in-app rewards programme for each stage in the conversion funnel: before (app launches and page views), during (transactions) and after (shares, comments and referrals).
thanks to this solution, app’s miles® incentivizes users to perform an action and earn points daily. Those points can then be exchanged for rewards negotiated with our partners via trade marketing.
to test activation effectiveness, app’s miles® set up a control group, in accordance with the rules laid down in the GDPR: 10% of the target population are not exposed to the activation programme, but their interactions are tracked and compared to those of customers who do have access to them. consequently, the activation results can be considered significant.