App's Miles
CAS D'USAGE

Vente Du Diable

Vente Du Diable creates a customer loyalty programme in conjunction with app’s miles® to boost frequency of use of the app and increase in-app revenue.

boosting fréquency of use

in response to the needs of the Vente Du Diable app, app’s miles® has set up an in-app rewards programme for each stage in the conversion funnel: before (app launches and page views), during (transactions) and after (shares, comments and referrals).

thanks to this solution, app’s miles® incentivizes users to perform an action and earn points daily. Those points can then be exchanged for rewards negotiated with our partners via trade marketing.

control group

to test activation effectiveness, app’s miles® set up a control group, in accordance with the rules laid down in the GDPR: 10% of the target population are not exposed to the activation programme, but their interactions are tracked and compared to those of customers who do have access to them. consequently, the activation results can be considered significant.

mockup-vdd

results achieved

+ 8 %

IN-APP TRAFFIC*

*activated vs. control

+ 5 %

COMPLETED ACTIONS*

*activated vs. control

+ 17 %

ORDERS PLACED*

*activated vs. control

other loyalty use cases

multi-channel programme
loyalty
loyalty

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