promoting functionalities
because Monoprix & Moi is such a rich app, app’s miles® works to guide users through its different functionalities, step by step, by transforming each one into a challenge to be completed.
creating engagement
each feature which a user explores (or “Monopjective” completed) allows them to advance through the levels which in turn increases their engagement. app’s miles® incentivizes users to complete their profiles, create or add customer loyalty accounts, view online catalogues, activate coupons, use the monop’easy scan and pay service at Monoprix shops and explore many more key features!