App's Miles


Monoprix gamifies its app to promote its different features and create lasting relationships with its users.


promoting functionalities

because Monoprix & Moi is such a rich app, app’s miles® works to guide users through its different functionalities, step by step, by transforming each one into a challenge to be completed.



creating engagement

each feature which a user explores (or “Monopjective” completed) allows them to advance through the levels which in turn increases their engagement. app’s miles® incentivizes users to complete their profiles, create or add customer loyalty accounts, view online catalogues, activate coupons, use the monop’easy scan and pay service at Monoprix shops and explore many more key features!


what does this actually look like?

download the Monoprix & Moi app to explore its gamification programme

other gamification use cases


show me how it works!

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