App's Miles

Max – Crédit Mutuel Arkéa

Max, the free, 100% mobile personal assistant, is gamifying its app to help each user segment master the app and to maintain a high interaction rate.

guidance & support

the Max mobile app functions in the world of banking, accompanied by personal advice. to meet the app’s goals in terms of customer acquisition, frequency of use, interactions, data and monetization, app’s miles® guides each user segment to ever more in-app sections and features, and showcases the most meaningful services for the users.

Max challenges

the challenges created in the app allow users to advance with each interaction and to understand and assimilate the value added by the services.
the super-challenges developed for one-off events help to boost user navigation by featuring certain functionalities or operations.

data enrichment

the app’s miles® solution supplies databases with new, segmentable inputs like the types of actions performed, the level attained by the user, the trophies unlocked by the user, etc. in this way, challenges and super-challenges can be personalized based on the user’s segment, and always in compliance with the GDPR.



"they help us with the technology but also with the strategy [...] plus marketing expertise relating to gaming"

Head of Digital - Max

how does it work ?

download the Max app and explore our guidance & support programme

other gamification use cases


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