App's Miles
CAS D'USAGE

Closer

Closer develops reader loyalty through a programme which rewards the frequency and depth of use of its app.

 

 

boosting frequency of use

to promote reader loyalty and make the most of ad inventories, we focussed on the frequency and depth of use of the Closer app.

 

 

user segmentation

this programme also identifies and segments the magazine’s audience thanks to continuous data collection by the app’s miles® tool.

results achieved

+ 21 %

APP LAUNCHES

+ 28 %

PAGE VIEWS

the customer loyalty tool in the Closer app

USER EXPERIENCE

why not check it out?

download the Closer app and discover our customer loyalty programme

other loyalty use cases

multi-channel programme
loyalty
loyalty

show me how it works!






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