Citroën offers personalized services to all its drivers in the app, MyCitroën. the app lets users view their maintenance plans, make appointments, contact support, categorize a trip or geolocate a dealership.
the gamification programme helps users explore the app by featuring a special navigation path: at each level, the user unlocks a series of specific actions to be performed in order to collect trophies.
app’s miles® can create multilingual programmes to adapt your user activation to different countries. the gamification SDK is embedded in the French, German, Italian and Spanish versions of the MyCitroën app.
gamification of the MyCitroën app