App's Miles
CAS D'USAGE

Citroën

Citroën gamifies its mobile app in France, Italy, Germany and Spain to encourage its exploration.

 

 

Citroën offers personalized services to all its drivers in the app, MyCitroën. the app lets users view their maintenance plans, make appointments, contact support, categorize a trip or geolocate a dealership.

 

boosting exploration

the gamification programme helps users explore the app by featuring a special navigation path: at each level, the user unlocks a series of specific actions to be performed in order to collect trophies.

multilingual

app’s miles® can create multilingual programmes to adapt your user activation to different countries. the gamification SDK is embedded in the French, German, Italian and Spanish versions of the MyCitroën app.

results achieved

+ 60 %

VISITS

+ 10 %

ACTIVE USERS

gamification of the MyCitroën app

USER EXPERIENCE

do you have a Citroën ?

download the My Citroën app and explore our gamification programme

other gamification use cases

gamification
GAMIFICATION
gamification

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