increase the interaction rate

app’s miles^® manages the customer journey in the Cdiscount app with a gamified programme to encourage purchases, reduce the time between two orders and increase in-app traffic.

over the space of four months, customers are incentivized to complete transaction, usage and cooperation actions in order to rise from level to level and earn Cdiscount gift certificates of varying amounts (awarded by random draw, depending on the user’s level).

control group

to test activation effectiveness, app’s miles^® set up a control group, in accordance with the rules laid down in the GDPR: 10% of the target population are not exposed to the activation programme, but their interactions are tracked and compared to those of customers who do have access to them. consequently, the activation results can be considered significant.