App's Miles

Casino Max

Casino organizes a contest in its mobile app to encourage users to explore all its functionalities and develop a habitual user reflex, and to generate in-store traffic.


for the FIFA World Cup, Casino organized a contest via its Casino Max app. the purpose of the month-long contest was to reward users who completed predefined actions. each week, users were asked to complete three actions in the app or in a shop. once confirmed, those actions qualified the users for a random draw to win a free gift.


speedy turnaround

in under three weeks, app’s miles® was able to adapt and implement its activation tool to quickly meet the needs of the Casino Max app. that contest showcased the different features of the app, promoted partner brands and buoyed foot traffic at points of sale.




results achieved

+ 50 %


other activation use cases


show me how it works!

by continuing, you are agreeing to our privacy policy (FR)