for the FIFA World Cup, Casino organized a contest via its Casino Max app. the purpose of the month-long contest was to reward users who completed predefined actions. each week, users were asked to complete three actions in the app or in a shop. once confirmed, those actions qualified the users for a random draw to win a free gift.
in under three weeks, app’s miles® was able to adapt and implement its activation tool to quickly meet the needs of the Casino Max app. that contest showcased the different features of the app, promoted partner brands and buoyed foot traffic at points of sale.