App's Miles
CAS D'USAGE

BNP Paribas – We Are Tennis

BNP Paribas use the app’s miles® gamification tool to increase the frequency and depth of use of its website at wearetennis.bnpparibas.

WeAreTennis is a website published by BNP Paribas, a sponsor of the French Tennis Federation. this website is dedicated to the latest tennis news, giving enthusiasts real-time access to exclusive information and allowing them to follow their favourite players and track tournament results.

programme

app’s miles® gamifies navigation on the We Are Tennis website, with daily challenges featuring the different sections of the site and encouraging identified visitors to complete their profiles, pick their favourites and refer their friends.

each identified visitor can log into their account to find a list of challenges to complete, their progress made on the different levels and their ranking compared to the rest of the We Are Tennis community.

mockup-classement-wat

results achieved

+ 35 %

VISITS*

*on average

+ 7 %

TIME PER VISIT*

*on average

+ 8 %

PAGE VIEWS PER VISIT*

*on average

gamification on the website, We Are Tennis by BNP Paribas

USER EXPERIENCE

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register on the website and discover your first challenge

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