App's Miles
CAS D'USAGE

Allianz

Allianz entrusts app’s miles® with activating customers in its mobile app, Mon Allianz Mobile, with the challenge of increasing the app’s interaction rate and users’ exploration of the product range.

personnal assistant

Allianz’s objective is to make the Mon Allianz Mobile app into a personal assistant for users’ everyday insurance, banking and healthcare needs. to achieve that goal,app’s miles® has focussed the programme on the frequency and depth of user visits.

 

Allianz contest

app’s miles® also set up the main Allianz contest. modelled after a lottery system, users can increase the chances of having their names drawn by using the app more often. the prizes in the Allianz contest are discount coupons for amazon.com.

allianz-tuto-animation

results achieved

+ 31 %

VISITS

+ 14 %

COMPLETED ACTIONS

+ 16 %

INTERACTIONS

other activation use cases

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